Enterprise Social Media Maturity Model
Gijsbert van der Sleen of Maxx//Online introduced an Enterprise Social Media Maturity model in this slideshare presentation. While much of the presentation seems to only skim the surface of much deeper Enterprise Questions, I like the Model itself:
In our work with Enterprises we are certainly seeing different levels of embracement of the social web. Being more of a Tools oriented organization than a creative one, we have worked with our clients to help them better understand the various stages of implementation of a Social Web Strategy from a slightly different perspective. One of my co-workers, RJ Reimers, has developed this Model:
I think that this framework provide excellent insight into how and Enterprise Social Media’s technical infrastructure can (and in fact, must) grow and develop in order to support growth along the maturity model. We are very focused today on helping Enterprise’s better understand the “Enterprise Requirements” of Social Media. And we discuss those not in the context of what will make them a good on-line Sociable organization – but rather how they can become that good member while still perserving things inherently enterprise: Workflow Approvals, Metrics, Audit Trails, etc.
